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Twelve O’Clock Concept from Bell & Ross

written by A.Morgan - 6th Jun 2011

It took us a while to work out what was going on here with Bell and Ross’s Twelve O’Clock concept timepiece, but we think we’ve finally got it. Much like the BR01 Radar, the dials on each of the twelve watches are divided into three disks, representing hours, minutes and seconds; although the units aren’t printed on, so they are unreadable. Seems silly, no? Well here comes the clever bit. Each watch has a single number printed on the dial, from one to twelve. As the circles rotate, the number fragments. When the number comes together again, it represents the hour of time at that moment. So if all the watches are fragmented except for the six, it’s six o’clock. Simple!

The collection was never intended to be a sensible, wearable alternative to the standard wrist watch – wearing twelve watches at once and only being able to keep time to the nearest hour just isn’t practical – it is a piece of art designed to change the way we view our day. Only twelve pieces have been made, and come housed in a twelve slot watch winder to circumvent the mind-bending headache that would be resetting the time on all the watches when they’ve stopped.